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The Mileage Plan Shopping program (“Program”) is a safe, secure environment
where holders of the Mileage Plan frequent flier Program ("Members") earn Mileage Plan Miles
for shopping online at participating merchants. The Mileage Plan Shopping program is operated
by Advantex Marketing International Inc. ("Advantex"). Mileage Plan members registered in the
Program are hereafter referred to as Enrolled Members (“Enrolled Members”)
Advantex is sensitive to issues surrounding consumer privacy and therefore operates
the Program in compliance with current privacy legislation, and with generally accepted privacy
protection practices. Advantex will not treat this information in ways different from what is
disclosed in this statement.
This document is intended to provide Mileage Plan members with the information necessary
to understand the type of consumer information Advantex requires in order to operate the Program,
as well as how this information will be used.
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Access to Information
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The personal information provided to Advantex by Members is kept secure and confidential.
Personal information on Enrolled Members is confidential and will not be
disclosed or used except as permitted by the Enrolled Member or as required by law.
Advantex will not disclose information about Enrolled Members to third parties (either organizations
or individuals) unless:
- the Enrolled Member gives Advantex explicit and specific prior permission, or
- the disclosure is required by law or by warrant authorized by a court of competent jurisdiction.
In particular, Advantex will not provide an Enrolled Member's email address or other
personal identifiers to merchants or marketers. Advantex will provide statistical information about
aggregated Enrolled Member usage that has been purged of all personal identifiers.
Should there be any concerns regarding the type of information accumulated or its use,
Enrolled Members should contact:
Advantex Privacy Officer
Advantex Marketing International Inc.
600 Alden Rd. Suite 606
Markham, ON L3R 0E7
privacy.officer@advantex.com
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Collecting Information
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As part of the registration process, Advantex collects Mileage Plan numbers, email
addresses and other personal information from Members who voluntarily register to receive Mileage
Plan Miles through the Program. Advantex will explicitly ask for the information required to operate
the Program and process the Mileage Plan Miles earned by Enrolled Members on their purchases at
participating merchants. Personal information, including anonymous user and Enrolled Member tracking
identifiers created during the registration process, are stored in a secure environment with credit
card and password information encrypted for added security.
At Enrolled Member login, an Internet Protocol (IP) address may be collected as part of
Advantex's intrusion detection process.
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How Information is Used
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Information on Enrolled Member's activity at participating sites is accumulated in order
to process Mileage Plan Miles earned and continually improve the quality of the program and program
offerings.
Information gathered through transactions is used in an aggregated statistical form to
gauge and measure the effectiveness of a merchant's participation in the program. In this case,
all personally identifying information is removed and the information is shared in anonymous grouped
statistical form only.
Advantex will also monitor Enrolled Member's program activity in order to assess the
effectiveness of the overall program design and to continually improve the quality of the Program
and Program offerings.
Advantex may use Enrolled Member information in top-level aggregated form to attract
merchants who wish to advertise or send promotional information to Enrolled Members who have
expressed their desire to receive information on special offers.
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Registration Cookies
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Enrolled Members login in to the Program, and have the option of accepting an Advantex
cookie to eliminate the need for future logins. A cookie is a small piece of text that is stored by
the browser on a computer and is used by Advantex for identification and to process the Mileage Plan
Miles earned. The Advantex cookie will not be used to send Enrolled Members advertisements or to identify
Enrolled Members in any way other than as described above. Removing the cookie simply means that the
Enrolled Member will need to login to the Program each and every time to begin a Mileage Plan Miles-eligible
shopping session at a participating merchant.
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Security
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Security is important to Advantex. Our top priority is to protect the privacy of personal
account information. To access the Program, an Enrolled Member's Web browser must have 128-bit encryption,
one of the highest forms of encryption technology available today. When Enrolled Members access the Program,
their browser is checked to ensure that it meets Advantex's minimum security requirements. Enrolled Members
are responsible for ensuring their browser is the most secure available.
Advantex takes all appropriate measures to reduce the likelihood of accidental disclosures and
unintended access and modification of account information.
All employees, contractors and other companies engaged by Advantex for work that involves access
to personal information are contractually required to keep the information confidential and not to use it
in any way other than what is necessary to perform their work for Advantex.
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Participating Merchant Sites
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Advantex is not responsible for the privacy practices or the content of participating merchant
sites. We urge Enrolled Members to read the privacy statements of these sites. This privacy statement applies
solely to information received by Advantex for the purpose of the Program.
Participating merchants may collect and use information to ensure that a mileage eligible transaction
is appropriately reflected in Enrolled Member's statements. These participating merchants may also collect
additional information through surveys and forms for their own marketing purposes. When Enrolled Members provide
information while visiting a participating merchant's website, it is the merchant's site that collects the information.
Please note that the privacy policies of merchant sites may differ from those of Advantex.
Some participating merchants may use cookies on their sites, however, Advantex has no access to or control
over these cookies.
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Special Note About Children
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The Program is not directed towards children, nor does Advantex believe that the Program will be of
interest to children. However, Advantex recognizes the important safety issues regarding children who access the
Internet. To remove a child who has enrolled in the Program and permanently remove all personal information regarding
this child from the Program database, Mileage Plan members should send an
email
to Customer Care.
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Promotional Communications
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During registration, Advantex offers Mileage Plan members the option of receiving notification by email
of special offers by participating merchants and other promotional information. Mileage Plan members must indicate
their positive consent to receive this valuable service.
From time to time Advantex may request information from Enrolled Members via surveys or contests. Participation
in these surveys or contests is completely voluntary and Enrolled Members therefore have the choice whether or not to
disclose the requested information. Information requested may include contact information (such as name and shipping address),
and demographic information (such as postal/zip code, age, gender, etc.). Contact information will be used to notify winners
and award prizes. Survey information will be recorded on an individual basis for the purpose of monitoring or improving the
quality of the Program and Program offerings.
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Correcting/Updating Personal Information
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If an Enrolled Member's personally identifiable information changes (such as an email address), or if an Enrolled
Member no longer desires to receive all or part of Advantex's services, Advantex will provide a way to correct or update that
user's personal data to the company's files. This can be accomplished by sending an email to
Customer Care
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Fraud
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Advantex may send details of an Enrolled Member's purchases to a participating merchant where the transactions
were made, to verify that the transactions were completed and have not been cancelled. If Advantex suspects fraud by an
Enrolled Member, Advantex may investigate and report any evidence, including personally identifiable information, to
law enforcement and to the courts in the course of seeking remedies in law or equity.
Any suspected breaches to the security of the Mileage Plan Shopping website should be immediately reported
to Customer Care at 1-888-570-2256 (Monday through Friday from 9:00 a.m. to 5:00 p.m. EST) or by
email
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Individual Access
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Registered Members may obtain access to files on their personal information by making a
formal request to our Privacy Officer. Privacy Officer.
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Opting-Out
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Registered Members may cancel their participation in all or part of the Program at any time through
www.mileageplanshopping.com or by sending an
email
to Customer Care. Upon receiving a cancellation request, Advantex will make every effort to remove the Registered Member's information
from the time of the request going forward.
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Retention of Historic Information
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Advantex will retain information on an Enrolled Member until such time as the individual resigns from
the Program. Upon resignation, the individual's personal identifying information will be retained for a two year
period in order to answer individual Registered Member's questions. After two years, personal information will be
deleted. Historical aggregated consolidated Program data that may contain information from the resignee will be
retained.
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Notification of Changes
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Advantex will post Program updates, changes to this privacy policy, and other important information
on the Mileage Plan Shopping website and wherever possible, will also deliver such information to the personal
email accounts of Registered Members.
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Questions or Complaints?
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If an Enrolled Member has any questions or concerns regarding Advantex's compliance with the above
privacy policy, please contact:
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Advantex Privacy Officer
Advantex Marketing International Inc.
491 Eglinton Avenue West, 4th Floor
Toronto, ON M5N 1A8
privacy.officer@advantex.com
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All inquiries and concerns will be fully investigated and answered by Advantex. If warranted,
Advantex will take appropriate action to correct the offending policy or procedure. In the event that an
Enrolled Member is dissatisfied with Advantex's response or action, the Registered Member should contact
Mileage Plan Customer Service within six months following the last response from Advantex.
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